BenQ projects growth in the Middle East

BenQ has announced strong regional sales for its range of digital projectors in 2003, with sales up 200% on this time last year.

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By  Neil Denslow Published  April 29, 2003

BenQ has announced strong regional sales for its range of digital projectors in 2003, with sales up 200% on this time last year.

The company attributes the growth to the increasing use of projectors in offices and schools in the region, falling prices and a moderate but rapidly growing number of “home cinema” enthusiasts in the region.

“Digital projectors have become part of the furniture within offices and educational establishments across the region,” says Robert Dung, managing director, BenQ Middle East. “Companies have come to recognize that they can significantly improve the quality of their presentations and internal meetings through the use of projector technology and, given the attractive range of pricing options, many are deciding they’re a smart investment.”

BenQ also highlights the growing trend of arming travelling sales personnel with digital projectors. “A salesperson who arrives with his presentation on a digital projector can illuminate key customer messages and outshine his competition,” comments Dung. “Our new models are designed to be compact, portable and affordable for the business person on the move,” he adds.

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