Educating Egypt

Al Yousuf Distribution has expanded its market share in Egypt due to government initiatives that help students and underprivileged families alike purchase their own Personal Computer.

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By  Paul Barthram Published  April 28, 2003

Al Yousuf Distribution has expanded its market share in Egypt due to government initiatives that help students and underprivileged families alike purchase their own Personal Computer.

The initiatives, ‘A Computer for Every Student’ and ‘A Computer for Every Home’, launched by the Egyptian Ministries of Education and Telecommunication have proved very successful. They offer PCs priced ten percent lower than market standards, with low interest installment payments —extending up to four years—to low-income Egyptian families without built up capital.

Aimed to quadruple the country’s installed computer base, within the first week of their launch, the schemes attracted 4,000 applications.

Marwan Sami, general manager of Al Yousuf Distribution believed the company’s reputation played a big part in sales. “Following the launch of the affordable PC initiatives in Egypt, we saw our overall market share rise to 60%. We feel that this success can be attributed largely to the strength of our longstanding customer relationships and reputation for service excellence.”

“The opening of a branch office in Egypt a few years ago coupled with the establishment of a dedicated customer service centre, have contributed greatly to the strong presence we now enjoy in the Egyptian market,” he added.

Al Yousuf’s partner retailers have reported strong sales growth of supplies including Western Digital hard drives, ViewSonic monitors, DFI motherboards, CNet networking products and NEC optical drives.

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