Enterprise market will bloom, says IDC

Enterprise solutions market in the Middle East and North Africa will reach US$158m in 2004, according to IDC. Local spokesman for J.D. Edwards cites demand for seamless implementation and better customer service.

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By  Justin Etheridge Published  April 28, 2003

The enterprise solutions market in the Middle East and North Africa will reach a value of US$158 million in 2004, according to research from IDC. Demand for business solutions continues to expand at a ferocious pace, with many of the region’s enterprises poised to increase IT investments over the next 12 months.

But a local spokesman for J.D. Edwards believes there is also evidence of rising demand for more seamless implementation, higher levels of customer service and stronger local support from technology vendors.

Commenting on the IDC research, Tim Caulkett, regional director, Middle East, J.D. Edwards & Company, notes that, “IDC’s findings are very much in line with the feedback we’re hearing in the regional market.”

“There is increasing awareness of the importance of proper support and bespoke implementation to the long-term success of technology projects,” he adds, “and businesses in the Middle East now demand advanced levels of service from their vendors of choice.”

The research suggests that while leading companies continue to show strong interest in the technology supporting enterprise resource planning (ERP) and customer relationship management (CRM) solutions, other factors – such as long-term support and standard of service – are becoming the major influences in their decision to partner with a particular vendor.

Examining the current market demand in the region, IDC analysts found that “customers tend to opt for solutions offered by vendors that exhibit a ‘local commitment’ to the region, also assuring them of a continued support and services infrastructure.”

“Thanks primarily to a surge in demand for ERP applications in the MENA markets, a select few international vendors have established a regional presence, thus highlighting their commitment to the region,” states Jyoti Lalchandani, regional director, IDC Middle East & North Africa.

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