Return of Al Falak

Al Falak, a leading Saudi and pan-Gulf IT and communications solution provider, is planning to launch its new aggressive IT market strategy in its home market of Saudi next week for the GITEX 2003 exhibition.

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By  Paul Barthram Published  April 24, 2003

Al Falak, a leading Saudi and pan-Gulf IT and communications solution provider, is planning to launch its new aggressive IT market strategy in its home market of Saudi next week for the GITEX 2003 exhibition.

Al Falak will be exhibiting its end-to-end tailor-made business solutions including the OMEGAMON XE and SAS business solution with live demonstrations at the event to be held from April 27 to May 1, 2003.

“Al Falak’s local market expertise, excellent rapport with clients and enviable track record are factors that place the company in a strong position to tap the burgeoning Saudi IT market,” said Ahmed Ali Ashadawi, President & CEO of Al Falak.

“Projections of still higher IT growth in Saudi Arabia in the coming years have encouraged us to develop more aggressive marketing strategies for the local market as well as the growing pan-Gulf region,” he added.

Al Falak and SAS Institute will be demonstrating business intelligence solutions and services that have been installed in leading organizations in the Middle East and in Fortune 500 companies around the world.

According to the Dubai-based Madar Research Group, the GCC IT market as a whole was valued at US$ 6 billion in 2002, and is expected to grow to US$ 8 billion by 2005. Of this it is reported that Saudi Arabia makes up 60%.

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