Bright future for the LaserJet family

HP launched its new family of Mono LaserJet printers today at the Burj Al Arab, Dubai. Keeping with a long held family tradition, the line of printers will offer greater printing speeds, ease of compatibility and advanced technology.

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By  Paul Barthram Published  April 23, 2003

HP launched its new family of Mono LaserJet printers today at the Burj Al Arab, Dubai. Keeping with a long held family tradition, the line of printers will offer greater printing speeds, ease of compatibility and advanced technology.

With prices ranging from the low-end of $338 to the high-end of $1,472 the new line up of the HP Mono LaserJet 1150, the LaserJet 1300 and LaserJet 2300, will offer a smooth transition to more advanced office printing according to HP.

Amongst the improved features offered by the new machines is the ability to be linked up to a wireless office network, and faster printing speeds from a cold start due to instant-on-fusing.

The LaserJet launch was accompanied by the release of the all-in-one print cartridge architecture designed for the new range. With its smart print technology, the cartridge can send e-mail alerts to the user warning of low toner.

HP has also announced it plans to combat the threat of counterfeit products which have impacted the market in recent months by including a holographic sticker on product packaging.

When asked if the threat of competing against goods coming in from the grey market may also cause problems, Amr Hassan, general manager for the Imaging and Printing Group, HP Middle East said the company had covered itself.

“Today the price difference in countries on HP products is maybe only something like one percent, if someone were to try and import products in from Asia, the cost of shipping alone makes it difficult for them,” he said.

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