Everybody’s going surfing

Emirates Internet and Multimedia (EIM) has announced the increased availability of its Al Shamil package to homes in Abu Dhabi and Dubai through the UAE’s cable infrastructure.

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By  Paul Barthram Published  April 15, 2003

Emirates Internet and Multimedia (EIM) has announced the increased availability of its Al Shamil package to homes in Abu Dhabi and Dubai through the UAE’s cable infrastructure.

Due to growing demand in the country for domestic-high speed Internet, EIM—Etisalat’s ISP business—has taken steps to increase the capacity of its broadband service, which had only been available previously via its copper telephone wire network.

“We are at a critical stage in the roll-out of broadband Internet. With over 19,000 subscribers already using the service, it is essential that the network infrastructure is in place for the next phase of growth,” said Maroua Naim, general manager for EIM.

Al Shamil over cable will be identical to its digital subscriber line (DSL) in terms of user experience and price according to EIM. The standard package, which offers speeds of 384kbps downstream and 128kbps upstream, will be 10 times faster than ordinary dial-up. Whilst two new packages of 1MB and 2MB per second, which are 40 times faster than dial-up, were announced at Gitex 2002.

Broadband penetration in the U.A.E achieved remarkably high growth during 2002, attributed to the reduction of international bandwidth costs, which EIM immediately passed on to their customers. The company has since been looking at new ways to expand its existing customer base.

“Our priority is to get broadband Internet into the home. To do this we must continuously look at new technologies that allow us to connect the ‘last mile’ from the edge of the core network, or local loop, to each home throughout the country. Cable is one of those technologies,” said Abdullah Hashim, senior sales manager for EIM’s Business and Development Sales

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