Bond's new assignment

Symbol Technologies and its partner Bond Communications have announced they are to implement wireless networking and mobile computing systems for the Sharjah Expo Centre, allowing exhibitors to set their sights on potential clients.

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By  Paul Barthram Published  April 14, 2003

Symbol Technologies and its partner Bond Communications have announced they are to implement wireless networking and mobile computing systems for the Sharjah Expo Centre, allowing exhibitors to set their sights on potential clients.

Due to be in place by the end of the year, Bond will provide a single integrated solution comprising Symbol’s switched wireless networking system, handheld computers with barcode scanning, and cost saving voice over IP technologies.

“In the past visitors would come here and exhibitors wouldn’t capture much information about them, or they would capture it but it wouldn’t register until much later on. So now what they will do is print out badges when people register and it will have a barcode on it. The visitor then allows if they so wish for their information to be captured by the scanner. It means visitors won’t have to write their details down again and again, and thereby saving time,” said Tarek Hassaniyeh sales manager for Symbol Technologies Middle East.

Due to the system’s tight integration with other back-end systems, exhibitors will be able to enter notes from meetings with visitors, and automatically link it to their registration details for a quick follow up.

HE Ahmed Mohammed Al Midfa, chairman of the Sharjah Chamber of Commerce and Expo Centre said he could see an instant competitive advantage through the system. “The integration of wireless with handheld computing and voice over IP technology gives us a substantial edge over other events and exhibition facilities in the region. We can give our clients powerful tools to make their exhibitions more effective, and we can give our staff powerful tools to do their jobs faster and better.”

The new technology is not just for the exhibitor though, as the system will allow visitors access to the web with the potential to view maps pointing out key exhibitors as well as receiving breaking news.

Bond Communications product manager Feroz Mehdi explained. “It works both ways. It’s gathering information and providing information for the visitor as well. So you have the media, you have the infrastructure, and now whatever application you want to run on it, is your choice.”

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