Microsoft storms into CM market

Microsoft has gone from nowhere into a strong second place in the document and content management sector in just 18 months, says Ovum.

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By  Neil Denslow Published  April 14, 2003

Microsoft has gone from nowhere to a strong second place in the document and content management sector in just 18 months, says Ovum.

“IBM has long been the largest player in this market, but now it is being closely challenged by Microsoft. Yet Microsoft didn’t even have a content management or document management solution 18 months ago,” says Alan Pelz-Sharpe VP, research, Ovum.

Overall 2002 was a tough year for the content & document management sector, with revenue falling by 3%. However, the larger players are beginning to consolidate their lead, and are pulling away from the rest of the pack. Ovum predicts that they will continue to show growth in a consolidating market.

The most significant performance in 2002 however, came from Microsoft, whose CM revenues soared as it stepped into second position in the overall market behind IBM.

“Microsoft’s success comes, as with many of its other strategies, from focussing on the low-to-mid end market — attracting vast numbers of relatively small deals,” says Pelz-Sharp. “This is in contrast to the likes of Documentum and FileNet, which focus on a smaller number of high cost, high-end, often niche solutions,” he adds.

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