Microsoft sends message to corporate market

Microsoft is targeting business users with its instant messaging software product, Microsoft Real Time Communication Server (RTC Server) 2003. The technology, formerly known internally as Greenwich after Greenwich Mean Time, is described by Microsoft as a manageable and extensible instant messaging server for corporations.

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By  Andrew Picken Published  April 14, 2003

Microsoft is targeting business users with its instant messaging software product, Microsoft Real Time Communication Server (RTC Server) 2003. The technology, formerly known internally as Greenwich after Greenwich Mean Time, is described by Microsoft as a manageable and extensible instant messaging server for corporations.

Microsoft already has millions of customers for its MSN Messenger software which, like other IM products on the market, allows people to “chat” online in real-time. Microsoft is hoping to make its corporate version equally as popular.

“The take-off of instant messaging in the enterprise, even on an unmanaged basis, has shown how valuable real-time communications and presence is to today’s information worker,” said Anoop Gupta, corporate vice-president of the Real-Time Messaging and Platform Group at Microsoft. “With RTC Server we believe we’re delivering the first step toward what our customers have told us they need to take advantage of this evolving communications landscape: an enterprise instant messaging and real-time communications server that is manageable, extensible, based on industry standards, and can form part of a company’s strategic communications infrastructure.”

A subset of the Greenwich technologies will be made available as an add-on component to Windows Server 2003, Microsoft said. The RTC Server will be available in the third quarter of this year, although pricing and licensing has not yet been decided.

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