Maximizer Software EMEA opens Dubai office

Encouraged by three years of success in the region and a wealth of potential clients, Maximizer Software EMEA is expanding its operation within the region by opening a local office.

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By  Oula Alfarawati Published  April 13, 2003

Encouraged by three years of success in the region and a wealth of potential clients, Maximizer Software EMEA is expanding its operation within the region by opening a local office. Situated in Dubai Internet City (DIC), the office will handle all sales within the Middle East for Maximizer Enterprise, the company’s flagship customer relationship management (CRM) application.

Targeted at both large and small organisations, the CRM package can be run as a standalone solution or integrated into a wider application mix through an integrators toolkit. Current users from around the region include: National Bank of Oman, Emirates Bank International, Cornell University in Qatar, National Bank of Dubai, Star TV and Dubai Refreshments (Pepsi).

“Our programs are used by some of the region’s and the world’s biggest companies. We have been successful and have a great team of business partners and developers working to ensure Maximizer Enterprise continues its growth,” says Maximizer’s Middle East manager, Paul Kane.

“In fact, we have just recorded our best quarter to date, and we look forward to bringing new and enhanced functionality to our products in the near future to keep us at the cutting edge of CRM,” he adds.

The solution can be run in a single location or implemented across a number of offices. Furthermore, users can access Maximizer on the move to ensure that they have constant access to accurate information.

“Our real time updating of information is the key to our success. Our software can be operated from remote sites, via the internet, hand held devices and WAP phones,” says Kane.

“It is easy and intuitive to use; flexible and yet powerful. The simplicity of its use is one of the reasons it is used by any and all types of businesses, from small start ups to multinationals with hundreds of users,” he adds.

Despite the slow adoption of CRM within the Middle East and a global backlash against the return on investment (ROI) such solutions have delivered thus far, the company is confident that Maximizer Enterprise will continue to be rolled out by many of the region’s companies.

“CRM solutions do not fail, people fail to implement them properly. It really is as simple as that. Our model of selecting the right business partners with the right expertise has been instrumental in both our success and that of our customers,” says Kane.

To ensure that this success continues, Maximizer plans to expand its reseller channel yet further and add to the 250 certified business partners it currently works with throughout Europe and the Middle East.

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