Sun eases pressure for Egyptian decision makers

High management costs and growing IT complexity are two of the largest problems faced by Egyptian businesses, according to Sun. Unsurprisingly, the vendor thinks its technology can help.

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By  Matthew Southwell Published  April 10, 2003

High management costs and growing IT complexity are two of the largest problems faced by Egyptian businesses, according to Sun Microsystems. More specifically, the vendor says companies in the country’s leading sectors, such as oil & gas, are operating in an environment where mergers, acquisitions, consolidations and increasing competition are putting more pressure on decision-makers.

“Today’s oil and gas companies are going through a period of complexity and change. At times like this, the best way for a company to get ahead of the competition is to streamline its procedures,” says Hani Abdel Aziz, sales manager for Sun Microsystems Egypt.

Unsurprisingly, Sun believes the best way for decision makers to deal with this pressure is to talk to its sales team. As such, it will be hosting two seminars in Cairo later this month. End users that can escape the pressure cooker environment of Egyptian business will learn how to simplify their process and cut costs.

“Companies in Egypt are facing increased levels of complexity and higher expenses when it comes to managing technology, these are the kinds of daunting challenges that Sun technologies can handle. With our global presence, we can help these companies to quickly design, implement and deploy robust solutions,” explains Abdel Aziz.

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