Broadband players join forces to drive online entertainment

Global DSL providers gang together to throw down gauntlet to online content, consumer electronics and telecoms industry.

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By  Justin Etheridge Published  April 9, 2003

A group comprised of the world’s major broadband DSL industry service providers have announced their intention to develop, standardise and support an open model for interactive entertainment services over broadband DSL.

Joined by consumer electronics and solutions vendors, the group includes Alcatel Belgacom, Philips Electronics, Bluewin/Swisscom, Telecom Italia, Telefonica, Telekom Austria and Thomson.

With the number of worldwide broadband subscribers expected to reach
150 million by 2005, broadband is rapidly becoming a lucrative distribution mechanism for online content and services.

But the growth of entertainment services over broadband is shackled by the total lack of a common approach to business and technical issues by the major players in the service delivery chain.

Alan Pyne, director at Schema, a management consultancy in the technology and media markets, says: “The provision for online content such as movies, games and music is now a major requirement for broadband’s 36 million subscribers. This presents a huge opportunity for the content, consumer electronics and telecoms industries, which we believe all benefit from the development of open standards.”

Currently, the initiating group is developing a set of proposals to describe a model for the provision of broadband entertainment services “in a profitable manner for every implied stakeholder.”

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