Nokia debuts pitch perfect mobile

Suffering from bad ringtones? The latest consumer handset from Nokia has arrived in the Middle East, set to bring music and mobile communications together at last. Enter the 3300.

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By  Justin Etheridge Published  April 8, 2003

Music and mobile communications have come together at last in the guise of Nokia’s 3300. The long-awaited phone doubles as a digital music player of MP3 and AAC tracks. It also boasts a stereo FM radio, a digital recorder, additional ring tones and enhanced messaging services.

A new breed of ring tones, dubbed “True Tones” by Nokia, will alert you to an incoming call via nature sounds, special effects and even engine sounds. They are based on Adaptive Multi-Rate Wideband (AMR-WB) technology that has been selected by the Third Generation Partnership Project (3GPP) as the Wideband codec for GSM and 3rd generation wireless WCDMA applications.

“Consumers are placing greater value on the entertainment features of their phones and Nokia is right there to meet their expectations with a total music offering,” said Eddie Maalouf, marketing manager, Nokia Middle East. “Designed to let consumers enjoy their music when they want, the Nokia 3300 connects our consumers with music and much more.”

New Nokia Audio Manager PC software, bundled with the 3300, allows users to transfer music files from a compatible PC to the mobile. That’s preloaded music samples as well as preloaded ring tones, polyphonic and new True Tones. “The sound quality of True Tones is a breakthrough in the evolution of ring tones,” explains Maalouf.

But music isn’t the only source of entertainment. The 3330 is designed to field games, send multimedia messages to compatible devices and connect to mobile services in the same device. Game controls and other action keys are built for two-hand use, packed alongside a 128 x 128 pixel colour display.

True Tones, wallpapers, operator logos and games can be downloaded from The Nokia 3300 is due to arrive in the Middle East in the second quarter of 2003 and will also be available in a GSM 850/1900 version, albeit with a different design.

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