Hewlett-Packard announces new channel partners for the UAE

Hewlett-Packard has completed the revamp of its channel partners for the UAE

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By  Mark Sutton Published  April 8, 2003

Hewlett-Packard has revealed its new channel partners for the UAE. The vendor has appointed a number of new partners for its various product lines, following the end of exclusive distribution agreements for the UAE.

The new channel structure includes agreements with VADS such as Almasa, Aptec, Jumbo, Redington, Tech Data and Magirus for the volume commercial solutions; and Alpha Data, CNS, Emitac, Intertec, Itqan, MDS, Raqmiyat and Seven Seas for the corporate end-user business.

“We are pleased to extend our partnerships with these valuable distributors. In selecting our channel partners, we place great value on excellent logistics management, financial stability, HP product knowledge and a history of solid relations,” said Christoph Schell, general manager of the Personal Systems Group and Commercial Channel, HP Middle East.

“We are confident that HP’s consolidated channel has the expertise, on-the ground-support and credit capabilities to cater to our end-users. HP looks forward to a continued leadership in the market,” he added.

The different partners will each be handling different aspects of the HP line, according to their expertise and focus on different fields. Jumbo and Redington will cover consumer systems, while Tech Data and Almasa will handle printing and imaging products. Aptec and Tech Data will also carry the commercial personal systems products.

At the high end Magirus will handle distribution of business critical computing products and enterprise storage solutions. Emitac, which has a 25 year history with HP, will have the whole range of all HP products for the Middle East region.

For the single tier enterprise partners, the full range of servers, storage and PC products will be available.

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