Aptec set to expand

In a year, which saw its staff numbers and profits grow, value added distributor Aptec has set its sights to do more of the same with robust growth for 2003.

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By  Paul Barthram Published  April 7, 2003

Following a year, which saw its profits grow 35% and staffing levels increase, value added distributor Aptec has set its sights on robust growth for 2003.

Aptec, which announced total revenues of $250 million for 2002, is set to follow its good performance by expanding its operations in the Middle East in line with the expected growth of the IT sector.

Bahaa Salah, the regional general manager for Aptec Gulf is confident the company has the resources to continue performing well in the market, with the company seeking a 40% profits rise this year.

“Aptec is geared to spread its wings in this region through a systematic expansion programme. Our experience and expertise puts us in a highly favourable position to meet our goals and offer world-class standards of service to the resellers,” he said.

According to the company’s sources targeting more SMEs is a key part to the company’s expansion plan, which Salah believes holds high potential for increased sales.

“The region’s booming IT market will revolve around the SME segment. Overall we have found this to be an effective strategy and are confident our growth in this sector will continue. Aptec will continue to concentrate its energies on consolidating its base in the Middle East and North Africa (MENA) region which has given us excellent results in recent years,” he said.

The company expects to achieve this by providing a range of extra benefits to resellers including minimal shipping charges, business-to-business online ordering and support services with an Auto Track facility, according to Salah. “Our strategy for 2003 is to turn our resellers into ambassadors for the vendors we represent and thus provide high comfort levels to the customers.”

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