Almasa and Acer announce new partnership

Dubai-based, regional distributor Almasa has secured a deal with global PC vendor Acer to distribute its range of computer monitors across the Middle East.

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By  Paul Barthram Published  April 6, 2003

Dubai-based, regional distributor Almasa has secured a deal with global PC vendor Acer to distribute its range of computer monitors across the Middle East.

The new deal signifies good news for the region, which has been struggling to cope with demand for LCD and CRT monitors, and Acer is expecting huge sales as a result of the deal, which will see its range of 15” and 17” LCD monitors hitting stores in the near future.

“There is no doubt that consumers are crying out for top-quality monitors. Recognising the huge potential that exists we are delighted to tie up with Almasa, who enjoy an excellent reputation for the standard of service they provide and the breadth of their experience in the Middle East,” said Krishna Murthy, general manager of Acer Computers Middle East division.

The Acer contract is another successful procurement by the company, which Parvez Ahmed, director of sales and marketing for Almasa believes will boost the company’s broad range. “Consumers in the UAE want the latest and best technology. This deal strengthens our position by enabling us to supply the market with top-quality products,” said Parvez Ahmed, director of sales and marketing for Almasa.

Acer was awarded ‘Superbrand’ status in the Middle East last month, for its impressive performance in 2002, after IDC figures showed the company had grown its market by more than 27%, rising to the number two market share ranking in the notebook space in Europe, Middle East and Africa.

The tradition of growth is reinforced by the new deal as Jacob Varghese, regional sales manager for Acer explained. “We believe that LCD monitors will make a major contribution to Acer’s growth in the region over the next year. As part of our business strategy we will continue to develop our reseller network. Our partnership with Almasa will form a cornerstone of our aggressive marketing approach.”

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