DIC brings companies from around the world

Dubai Internet City (DIC) is looking to further its reputation as the Middle East’s premier business facilitator as it takes a number of its partners to this year’s Gitex Saudi Arabia.

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By  Greg Wilson Published  April 3, 2003

Dubai Internet City (DIC) is looking to further its reputation as the Middle East’s premier business facilitator as it takes a number of its partners to this year’s Gitex Saudi Arabia. The IT hub’s partner relations division will be helping firms to make contacts and understand the way business works in the Kingdom.

“We are taking a number of our partners to Gitex Saudi and once there we will help introduce them to the local market. They will be able to meet delegations on the stand; meet the organisers and [facilitators] that will help them do business in the Saudi market,” explains Amit Jauhri, channel marketing manager, DIC.

“The role we play is particularly important for our partners because you need introductions to do business in the Kingdom. It is a complex and challenging market, but we shorten the learning curve for them,” he adds. As most of the large international vendors already have a presence in the Saudi market, DIC’s focus is very much on small-to-medium sized enterprises (SMEs) that are just entering the Middle East. “Our partner relations division helps SMEs come into the region. We have to encourage them to look outside of the UAE because this is where the emerging markets are,” says Jauhri.

In addition to making general introductions, DIC will be providing its partners with full media support, both on its 114 sq.m stand and elsewhere in the exhibition halls.

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