ZAI takes on the brand name PC vendors

ZAI is taking on the brand name PC vendors at this year’s Gitex Saudi with its collection of locally manufactured PCs, notebooks and servers.

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By  Greg Wilson Published  April 3, 2003

ZAI is taking on the brand name PC vendors at this year’s Gitex Saudi with its collection of locally manufactured PCs, notebooks and servers. The local assembler plans to have a presence in the main body of the exhibition and in Shopper, as it builds awareness to its brand among consumers and local businesses. “We’ve been building the ZAI brand in the market for the last two years and now its becoming established,” says Bassam Abubakr, general manager, ZAI.

The local assembler intends to shift 3000 PCs during the five days of Gitex. ZAI also plans to launch its online ordering service to the Kingdom’s consumers. The site will allow users to configure a machine to their desired specification and have it delivered anywhere in the Kingdom in the space of two days. “We have signed an agreement with Aramex to handle the fulfilment side of the operation,” says Abubakr.
“Payment will be through cash on delivery to begin with,” he adds.
The site, which has been in development for the last three months, will target Saudi’s teenagers.

The other focus area for ZAI is the strategic corporate segment. The local assembler has been working hard to break into the corporate market, which has previously been the preserve of brand name vendors. According to Abubakr, the local assembler has managed to win some accounts through its combination of price/performance. “We’re positioned against brand name PCs, but we’re 15% cheaper than them. We’re also able to offer a customisable solution quickly,” he adds.

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