EAB boosts its business smarts with Oracle

Egyptian American Bank (EAB) has deployed Oracle’s business intelligence solution as it strives to better understand both its customers and markets.

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By  Matthew Southwell Published  April 2, 2003

Egyptian American Bank (EAB) has deployed Oracle’s business intelligence solution as it strives to better understand both its customers and markets. The vendor’s Financial Services Application (OFSA) and data warehousing offering sit at the heart of the implementation, and together they provide the bank with the ability to analyse key information across multiple combinations of dimensions.

“We needed a system that would enable us to collect and analyse all data around our customers’ behaviours and needs,” says Malcolm Neil, CIO, EAB. “The ultimate objective of developing our whole infrastructure is to understand where good business comes from, and encourage more of it,” he explains.

In addition to OFSA, EAB has utilised Oracle9i Developer Suite, Oracle Database and Oracle integration offerings to develop a robust computing infrastructure. At the same time, it has deployed Oracle CRM modules to support the bank’s call centre, teleservice and online marketing functions.

“Our focus is always about providing high quality customer service through highly-trained, passionate employees and technologically-advanced operations. Using Oracle technology has helped us take another step down the path of providing the highest standards of customer service anywhere in Egypt,” says Neill.

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