MonU-Tech expands in Saudi to serve mid-markets

Software integrator MonU-Tech has announced plans to expand in the east of Saudi Arabia and Bahrain to provide ACCPAC solutions to mid-market companies.

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By  Mark Sutton Published  April 1, 2003

Saudi-based software integrator MonU-Tech has announced plans to expand into the east of the Kingdom and into Bahrain. The company tripled its revenues last year, and now wants to take its services to a wider market across Saudi, particularly targeting companies in the mid-market segment.

“Our business partnership with ACCPAC, our commitment and loyalty to our customers, and more importantly, our ability to understand the needs and the constraints of the medium-sized enterprise market helped us in tripling our revenues for last year and is a main driver behind our expansion this year,” said Mohamed Doar, sales manager at MonU-Tech.

The company is catering for the mid-market, companies with an annual turnover of up to $800 million, Doar said, as this segment accounts for the majority of the business in the Kingdom and Bahrain, but does not always get the software it requires. As an ACCPAC partner, MonU-Tech plans to deliver applications that have been designed for the mid-market, rather than trying to push enterprise level applications.

“We are one of the few businesses who go to the the medium-sized market with proven solutions that do not exceed the customer’s needs, but rather build towards his needs today and in the future. Fast implementations and quick positive return on investment; this is what we deliver,” he said.

“When we first looked into the Saudi market, as well as the rest of the region, we had to partner with a company that understands technology as well as the diversity of business needs, especially in the Saudi market,” said Marc Van der Ven, regional director for ACCPAC.
“MonU-Tech this year created several big success stories for us and our clients in the Kingdom. Our business partners in the Middle East have done a great job in establishing building our client base, maintaining it and overlooking its satisfaction,” he added.

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