Open Mind to Saudi Arabia

Mindware, a leading distributor of IT products to the reseller market has officially launched its Riyadh operating division, in order to increase the sales to its Saudi customers.

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By  Paul Barthram Published  March 26, 2003

Mindware, a leading distributor of IT products to the reseller market has officially launched its Riyadh operating division, in order to increase the sales to its Saudi customers.

Aklaniat, Mindware’s Saudi based branch is set to specifically support the whole of the Kingdom and not just Riyadh, in areas such as Damman and Jeddah.

Ilias Moubarak, Mindware’s managing director is confident the new branch will help develop close customer relations in Saudi Arabia. “With our current reseller base of 850 throughout Saudi Arabia and a majority of the market potential untapped, the Kingdom represents a huge market within the GCC region.”

“Our newly launched operation in Riyadh demonstrates our commitment to the region and our customers,” he said.

Known for its competitive pricing and fast service, the company has three dedicated product managers assigned to the Saudi branch, servicing brands such as Cisco, Citrix and Intel.

As Mindware branches start spreading throughout the region, the aim is to ensure a personalised customer service in all regions, from the UAE to Jordan, and North Africa.

“Moubank believes the market is strong enough to support expansion. “With a steady annual growth in the Middle East and North Africa region for the last ten years we cannot deny the regional growth of the marketplace,” he said.

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