Accor to introduce ‘Privileged Guest’ cards

Accor, which turned 20 this year, will use May’s Arabian Travel Market to introduce new products and services.

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By  David Ingham Published  March 25, 2003

Accor will use May's Arabian Travel Market to launch its Sofitel ‘Privileged Guest’ loyalty cards into the region. Sofitel is the high end brand of the French hotel group and comprises 160 hotels in 53 countries.

The Privileged Guest cards recognise loyal guests and are strictly registered by name. Holders qualify for a VIP welcome at all Sofitel hotels and are entitled to a double-room for the price of a single, enabling partners to stay free.

Card holders can keep rooms until 16:00 hrs and receive ‘Compliments Points’ against the amount they spend. Further perks include express checkout, free access to hotel health clubs, free international newspapers and special rates from Europcar.

After accumulating 14 stays, members become eligible for Gold Card status, which guarantees room availability and entitles them to upgrades and early check-in.

“Special facilities are also available at selected hotels for Arabic speaking guests,” said Mohammed Taher, Accor’s Middle East sales and marketing director. “This includes Arabic TV channels, Arabic newspapers and menus in Arabic.

ATM will also see the introduction of a ‘Summer Sales’ promotion across all Accor brands, which include Sofitel, Novotel, Mercure and Libertel.

“Accor’s worldwide ‘Summer Sales’ promotion will also appeal strongly to the Middle East market, offering fantastic value across the spectrum of our brands – from budget to five-star. Accor has more than 3,800 properties globally and is offering Gulf and Middle East clients a choice for intra-region and international travel options.”

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