Gulf Business Machines fight back

With increasingly uncertain times ahead in the IT sector worldwide, Gulf Business Machines (GBM) is hoping to continue its success of riding the downturn with another successful year of growth.

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By  Paul Barthram Published  March 24, 2003

GBM have reported the year 2002 provided the business with 11% growth, in an eventful year in which partners IBM and Cisco presented the company with awards for best business partner in the Middle East.

CEO Cesare Cardone reflecting on the success said he felt though trading conditions were not easy the company’s reputation for excellence had seen it through, and praised his multinational workforce for their dedication to customer service:

“[Through their] diverse range of skills they are contributing to both the current environment and to the future direction and development of GBM and IT in the region, he said.

While there was growth throughout the company, GMB reported good performances from the company’s Intel and Unix server division, which made up 21% of the $26 million revenue.

“Our strength is that no competitor has the depth and the breadth of technologies to present a full solution — hardware, software, networking and services — as we can,” he said.

GBM is also gearing up to continue this success with six enterprise customers committing heavily to the newly available Linux infrastructure.

Looking to the future Cardone believes things can only get better: “We have made a strong start to the year, due in a large part to the fact that we have a strong order book from the end of last year. The conflict in the region is likely to impact on our performance but we hope it will be limited.”

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