Emirates Airlines implements Tridion to help manage web content

SMB Computers has deployed the Tridion web content management system for Emirates Airlines, to provide the group with a way to manage the content of its various web sites

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By  Mark Sutton Published  March 24, 2003

Emirates Airline has selected the Tridion web content management system to handle the content of its different web sites. The solution will be provided by Middle East distributor SMB Computers, who will also handle the deployment.

The Tridion system beat five other content management systems (CMS) in evaluation testing for the Emirates contract. The system will now be used to handle manage web sites for all fifteen of Emirates various brands, and for different language versions of all of these.

“Tridion DialogServer provides a total content management solution, simplifying the challenge of creating, managing, distributing and delivering content in very complex circumstances, while reducing the overall cost,” explained Seyed Bukhary, director, SMB Computers. “Implementing such a solution will enable Emirates Airline to reach a wider audience, and replicate common information across all its domains.”

One of the main challenges faced by Emirates is in keeping its web sites up to date, especially given that just the Emirates.com site has 30 different multilingual regional sites, using complex character sets such as Arabic and Japanese.

The airline also needs to enable local offices to update their own content, while still retaining central control over processes. It also needed to be fast to set up, and easy to manage. As Tridion is based on native XML and software component architecture, the implementation is fast, and also allows integration with other business applications such as ERP and CRM, to enable automatic updating of web site information from other applications.

“We have managed to migrate the existing emirates.com site into Tridion within the agreed time-frame and budget. During the process over 1,200 pages were implemented in Tridion, 3,000 files restructured and aligned to support the creation of regional sites and over 13,000 links were updated. Our development team was new to Tridion, yet we managed to complete the entire migration within six weeks,” said Hugh Pride, director IT of Mercator, the IT division of the Emirates Group.

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