Tech Enterprises takes over

Yesterday saw the launch of Tech Enterprises as the official partner to the UK-based software security solutions company Techtonik, in an aim to make their activAUDIT more widely available to the Middle East market.

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By  Paul Barthram Published  March 18, 2003

Yesterday saw the launch of Tech Enterprises as the official partner to the UK-based software security solutions company Techtonik, in an aim to make their activAUDIT more widely available to the Middle East market.

The formation of Tech Enterprises ties up an exclusive distribution deal for the Middle East with Techtonik UK who are hoping to expand their commercial arm in the UAE, through the partnership.

Speaking at the launch held in the Dubai Tax Free Zone, the new home for Tech Enterprises, CEO Majid Yousif Ahmad praised the venture for its cost saving opportunities.

“We have been involved for a long time with Techtonik importing and exporting their products, but it became clear to us now was the time to set up the local company because of the import duties,” remarked Yousif.

The firm now plans to capitalise on its new location as part of Dubai’s Tax Free Zone, but is at present not planning to transfer any of its production skills from the UK.

“Our technical director was very impressed with Dubai Internet City, and asked me why we were still in the UK,” commented Techtonik’s CEO Peter Johnson “but our business is committed to R&D in the UK, using Yousif’s knowledge however R&D in the Middle East is something we will be looking at over the next two quarters.”

Given the fact the new company would not have a regional production base Johnson remained confidant that the partnership could still offer a competitive edge over local competitors:

“We are playing the global market, and of that we do see the regional market as profitable. What we have to offer is global cutting edge technologies, and the Middle East market is part of that,” remarked Johnson.

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