Interest in Dubai Air Show holding up

Sales of space for Dubai Air Show 2003 have reached 60% of their target and February was the best month yet for sales, according to the organiser.

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By  David Ingham Published  March 13, 2003

Fairs & Exhibitions, organiser of Dubai Air Show, says that this year’s installment of the event is proving resilient to tensions in the Middle East.

The Air Show, which takes places every two years, is considered one of the world’s premier aviation exhibitions. Clive Richardson, chief executive of Fairs & Exhibitions, says that sales of space for this year’s show, which will be held December 7-11, have now reached 60% of their expanded target.

“Given that we increased our space sales target by 25% on the last show, this means we have already achieved 75% of the space contracted for the whole of Dubai 2001,” explained Richardson.

In February, sales reached their highest monthly average to date, according to Alison Weller, project manager, Dubai 2003. “In total 32 new exhibitors from 11 countries across Europe, the USA, Russia, Pakistan, Scandinavia, Canada and South America were contracted during last month,” said Weller.

New exhibitors included an Italian pavilion that will be led by the Italian Aerospace and Defence Industry association and the Italian Ministry of Defence, as well as Air Shunt Instruments Inc. and Raytheon of the USA, Integrated Dynamics of Pakistan, Brazilian plane maker Embraer and the European Aeronautic Defence and Space Company (EADS).

“We have not had a single cancellation, and though some companies are being cautious about the size of stand booking, they seem as determined as ever to support the show,” said Richardson.

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