Batelco upgrades SMS services

Batelco has signed a deal with Logica to extend the capacity of its short messaging service (SMS) centre. The upgrade will allow the PTT and its coporate clients to send bulk SMS messages to customers.

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By  Neil Denslow Published  February 6, 2003

Batelco has signed a deal with Logica to extend the capacity of its short messaging service (SMS) centre. The upgrade will allow the PTT and its coporate clients to send bulk SMS messages to customers.

The extension will enable Batelco to create an additional revenue stream, enhance services to corporate customers and improve load sharing for high SMS traffic peaks. Corporate customer will also be able to send bulk messages via the internet. The messages will also be more focused because extended customer relationship management (CRM) facilities will enable the company to better target specific types of customers.

“The introduction of bulk messaging services is a key component of Batelco’s strategy to enhance the services we offer our commercial customer base. Increasingly, businesses in Bahrain are considering short messaging as a vital customer communication tool, and our SMS enhancement initiative will increase the scope of messaging opportunities that we offer our corporate end-users,” comments a Batelco spokesman.

Batelco will be using Logica’s Messaging Application Router (MAR) for improved load sharing and advanced traffic management through LogicaCMG’s SMSC (SMS centre).

“Batelco’s new SMS enhancement initiative is at the forefront of regional telecoms operators’ efforts to expand the range of services being offered to the business community. As CRM becomes a more mature concept in the Middle East, SMS applications for corporate communication initiatives such as the one enabled by this latest Batelco initiative become important new competitive tools,” states Derek Kemp, LogicaCMG’s CEO for the Middle East.

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