Acer signs up Redington to drive UAE market growth

Acer’s plans capture PC market share in the UAE with the signing of a distribution agreement with Redington.

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By  Greg Wilson Published  January 22, 2003

Acer’s ambition to capture greater market share in the UAE’s PC market were boosted yesterday, as the vendor signed a distribution agreement with Redington. The agreement will extend Acer’s market reach and sales strategy.

“This alliance with Redington provides a perfect fit for our products and services,” says Jacob Varghese, regional sales manager, UAE, Acer Computer.

“Redington’s customer focus and understanding of new technology is well-known in the industry, and we feel confident that their support will help make 2003 one of our best years,” he adds.

The partnership agreement comes at a time of high growth in the UAE’s PC and peripherals market. According to Madar Research Group, the UAE’s PC penetration has doubled over the last four years and pent-up demand will continue to fuel future growth.

“There is vast potential for growth in the UAE retail IT market and Acer intends to fully capitalise upon it,” says Varghese. “Our partnership with Redington will add another dimension to our go-to-market strategy for the region, and will provide our customers with more choice, greater availability and full in-country support,” he adds.

The distributor will form a dedicated team to handle Acer’s range of hardware, which includes notebooks, LCD monitors and PCs.

“Working with Acer… means we can offer our customers products of the highest standard and work with a company that takes success as seriously as we do,” comments Madhav Narayan, general manager, Redington.

“At Redington, we try to think ‘beyond IT’ and focus upon long-term benefits for our customers, partners and our company,” he adds.

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