Avid announces free DV editing software

Planned for both Macintosh OS X and Windows XP platforms, Avid Free DV will “enable anyone to step into the Avid product family.”

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By  Marcus Webb Published  January 13, 2003

Avid Technology has announced plans to release Avid Free DV, a free, DV-only version of its video editing software. The new software, which will be available for both Macintosh OS X and Windows XP platforms, is scheduled for release in the second quarter of 2003.

Avid Free DV uses the same interface as its bigger, more expensive siblings such as Avid Xpress DV and Media Composer, and sports a similar toolset as those commercial products. The software will enable users to edit two video tracks, four audio tracks, and perform basic trimming and editing function, along with up to two streams of real time effects.

“We’re delighted to offer this software to anyone who is interested in digital video editing” says Steve Chazin, manager of product marketing for Avid Technology. “Now millions of new DV camera owners, students and aspiring filmmakers can benefit from access to the same kind of editing tools used by the professionals and tap into eleven generations of innovation from Avid with absolutely no risk.

“Avid Free DV is based on the same technology used to create feature films, television shows and commercials. It’s an easy, fun, and free way to experiment with video editing before scaling up to any one of Avid’s professional editing products, which offer much more advanced capabilities within the same familiar interface,” he says.

Avid vice president of worldwide sales Chas Smith attributes Avid's decision to release Free DV to its success in other business divisions - specifically, Digidesign, whose free version of Pro Tools has been downloaded more than 1.4 million times. “We’ve seen tremendous success with the free software products we’ve released from different divisions within our business,” says Smith. “And we hope to put Avid Free DV in the hands of even more video enthusiasts.”

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