The Legend is unleashed

The region’s first locally produced computer game has been launched, complete with music video and knockdown price - with at least two more titles set to follow this year.

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By  Graham Stacey Published  January 13, 2003

Legend of Zord, the first computer game to be entirely created, written, animated and produced in the Middle East, was today launched in shops across the Middle East.

Dubai Media City company Imaginations is behind the launch, and is aiming to sell around 100,000 copies in the next three months. An aggressive pricing policy sees the game retail at Dhs 99. Imaginations was established 18 months ago, and the game has been in development for the last 16 months – with a creative team made up of experts from Poland, Russia, Syria and Jordan, amongst others.

Arun Nagar, Imaginations CEO, said: “Globally, sales of computer games have outpaced those of the film industry, at some $23billion per annum. By assembling some of the best talent from across the globe, Imaginations is aiming to grab a share of this growing sector…our first offering, Legend of Zord, is a significant step in this direction.

Zord’s plot is a cross between fantasy and adventure, with a little strategy thrown in, and can be played in either Arabic or English. The global team was brought in to ensure that local flavour is combined with international quality rendering and animation.

In addition to the PC game, Legend of Zord has its own soundtrack and video, featuring local diva Hasna. She has remixed and modernised the classic Arab song Al Hayat Helwa (Life is Beautiful) and the accompanying video features shots of the game combined with location shots filmed in Dubai.

Imaginations also has two further releases scheduled for 2003 – Wadi Basher and The Mutant Chronicles, both of which will be playable online.

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