Neilsen//NetRatings announces top 10 web sites for 2002

Neilsen//NetRatings unveils the top ten web sites for 2002, revealing the rise and rise of the dot.com big fry.

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By  Kate Concannon Published  January 8, 2003

While the tech downturn doubtless dulled down the number of new web site launches in 2002, the number of web users only increased. Nielsen//NetRatings, the internet research and analysis company, monitored statistics at key sites throughout the course of 2002, and has reported its findings on the online movers and shakers for the year. And the numbers suggest the big players in the online stakes just got bigger.

Neilsen//NetRatings has presented a top ten web sites for the year, with the overall winner being Google, unsurprisingly. According to Neilsen//NetRatings: “Google’s audience share jumped from 18% to 28% in 2002. Its toolbar, news and shopping sites won the admiration of analysts and it’s seen its name become a new verb. All that and it is consistently in profit. The success story shows no sign of stopping.”

Equally predictably, e-tailer of the year was awarded to Amazon, which draws one in five UK-based web surfers monthly to its site, www.amazon.com.

E-commerce site of the year went to eBay, which continued its growth curve across the globe while enjoying particularly convincing success in the UK. Most useful site of the year was collected by www.symantecliveupdate.com, the popularity of which analysts put down to increased security awareness among end users.

KaZaa took word-of-mouth site of the year, having filled the gap left open with the demise of Napster, and newcomer of the year went to DooYoo.com, a consumer opinion site that has attracted a solid if not hyped audience.

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