Regional study generates enthusiasm among PC vendors

Pan-Arab Madar Research Group has reported findings of rising internet use that point to increased PC penetration rates, inspiring vendors’ confidence in GCC markets.

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By  Kate Concannon Published  January 5, 2003

According to findings by Madar Research Group, the swiftly increasing number of internet users in GCC countries is driving up PC penetration, which has doubled in the last four years. Although accounting for only 11% of the Arab world’s population, the GCC has 40% of the region’s internet users.

PC vendors have responded with predictable enthusiasm to the positive trends described in Madar Research’s report. Commenting on the figures released, Fujitsu Siemens’ vice president international sales, Dirk de Waegenire, said: “These estimates reiterate what we have projected all along and only serve to reinforce our initial plans to expand our operations further in the region.”

“The internet has been a driving force for many people to buy PCs, laptops and notebooks. The excitement surrounding the internet has become all-pervasive and is reflected in the general trend for individuals to own a PC and in the mushrooming of internet cafes. Sooner or later, these new converts are going to become PC owners, slowly bridging the gap between PC penetration and internet usage,” added de Waegenire.

The fastest growing IT vendor in the region, Fujitsu Siemens Computers acknowledges the key role played by GCC governments in aiding the uptake of these technologies, but while regional growth is still promising, it remains relatively slow compared with other markets. The GCC has an internet penetration of 9.23% paired with PC penetration sitting just under 8%; North America, on the other hand, enjoys internet penetration of 57% and a PC installed base of 62%.

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