Procast appointed regional authorised dealer for EVS Broadcast Equipment

EVS’ state-of-the-art outdoor broadcast solutions now within easy reach of TV networks in Middle East and Africa.

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By  Marcus Webb Published  January 5, 2003

Procast FZ LLC, one of the biggest broadcast solution providers and distributors of broadcast equipment in the Middle East, has been appointed the authorised dealer for products of EVS Broadcast Equipment, the Belgium-based company that is best known for its Live Slow Motion (LSM) replay system that has revolutionised sports coverage worldwide.

The agreement that was signed recently between Procast and EVS Broadcast Equipment, signals the easy availability of reputed EVS products, such as Outside Broadcast (OB) Van equipment, mobile studios, broadcast servers for LSM, production and playout video servers, MPEG-2 Servers, offline editing for news production, mosaic display devices, Internet streaming/Webcasting and Digital Cinema Servers in the Middle East region.

“As a company that has powered the broadcast revolution in the region for the past 15 years, Procast is pleased to welcome EVS Broadcast on board,” says Dr. Saleh Lashter, chairman & CEO, Procast FZ LLC. “EVS has acquired a worldwide reputation for developing cutting edge solutions for the broadcasting industry, with its digital video disk recording technology and advanced servers that are setting new standards. The EVS portfolio of broadcast equipment consolidates our position as the leading solution provider to the region’s broadcasters and television networks. We are extremely delighted to partner with EVS and serve this region which is witnessing a broadcasting boom.

“Procast is now poised to make further inroads into the broadcasting arena with its diversified portfolio of products,” adds Dr. Lashter. “Our strategic alliance with EVS is significant, because O.B. Van Coach Building and system integration are our core strengths and now we will be able to use EVS’ state-of-the-art equipment for these mobile studios. We are going to make extensive use of EVS equipment to execute various television, radio and satellite projects in the region.”

Bruno Schmetz, area sales manager, Middle East, EVS Broadcast Equipment, is equally delighted with the deal. “This tie-up with Procast is part of EVS strategy to forge new business alliances in this region,” he says. “Procast will be our distributor for O.B Van products and sports coverage equipment as well as new solutions for non-linear editing, production and digital cinemas. We foresee a huge demand for our products in the region and are pleased to appoint such a reputed company as Procast to distribute our products.

“This region promises vertical growth and a mindset that is geared towards high technology and we are confident that this alliance with Procast will serve as a foundation for a strong growth for both the companies in the long run,” concludes Schmetz.

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