PMA software set to break into the mainstream

Profit management automation (PMA) software is set to be the ‘next big thing’ in the ERP space, according to IDC.

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By  Neil Denslow Published  December 22, 2002

Profit management automation (PMA) software is set to be the ‘next big thing’ in the ERP space, according to IDC.

The analyst house says that key functions such as profit planning, industry specific and activity based costing, as well as contract treasury and audit management, will drive a company’s alignment with PMA suite market opportunity.

“The profit management automation application suite market is the next evolution of the back office applications market, if not the entire ERP market,” says Dennis Byron, vice president of ERP & industry applications research, IDC.

“Application vendors that miss this train will find that there won’t be another leaving the station for another four or five years,” he warns.

Furthermore, — noting how Siebel emerged from the CRM sector and PeopleSoft from the HRMS app suite market — the research firm predicts that a ‘major new player’ is set to emerge in the overall enterprise application market before the end of the decade, based on success in the PMA suite sector.

IDC adds that a number of the current leaders in supply chain automation and ERP will extend their product lines by adding PMA applications just like the leading ERP players in the past extended into the supply chain automation, customer relationship management applications and workforce management application markets.

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