Flats set to soar

Global demand for LCD TVs to reach two million units in 2003; Panasonic launch new models to capture expanding market

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By  Graham Stacey Published  December 18, 2002

Prompted by the rapidly increasing demand for high quality picture display, Panasonic has announced the launch of a wide-screen LCD TV in the Middle East.

Yasuyuki Shimizu, manager, Consumer Electronics, Panasonic Marketing Middle East, said: “The global LCD TV market is witnessing a surge of growth in demand. Current market trend indicates that in 2003, the projected global demand is estimated to reach 1.5 million units, and is further expected to grow to a staggering 3.5 million units in 2005.

“In view of this positive forecast, Panasonic believed that it was indeed opportunity to introduce the technologically advanced LCD TV to the Middle East market. The introduction of the LCD TV in the Middle East is reflective of our deep commitment to providing value-added and superior products in a bid to satisfy the demands of the most discerning customers in the region.”

The recently launched models, the TX-22LT2F and the TX-15LT2F, both feature active light control. This is designed to ensure that the circuitry automatically detects the brightness levels of the input signal and adjusts the backlight accordingly in real-time.

Stereo speakers, in completely enclosed speaker boxes on the right and left, provide decent quality reproduction of mid-to-high range sounds. The bass reflex woofer at the lower centre then complements these by reflecting the bass sound of the table, making full use of the table’s baffle effect to achieve an exceptionally deep bass. The TX-22LT2F features two bass-reflex woofers for even greater depth and power.

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