Sage signs Spenty as SalesLogix partner for financial sector

Spenty Advanced Business Systems has been appointed as a partner to sell SalesLogix CRM, from Sage, to banks and other financial institutions in the Gulf

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By  Mark Sutton Published  December 11, 2002

Riyadh-based Spenty Advanced Business Systems has been appointed as a partner for Sage SalesLogix CRM software. The solutions and consultancy service provider, which specialises in CRM software for financial institutions will sell SalesLogix in Saudi Arabia and the rest of the GCC.

“Spenty has been a partner for some time through Europe and have specialised in CRM solutions for the banking, finance and services industry,” explained Shishir Srivastava, executive director of Sage Software Middle East. “One of their customers is Saudi based National Commercial Bank, where they have developed a customer loyalty module and integrated it to SalesLogix. Sage is delighted to be associated with Spenty in the region.”

Sage is following a strategy of appointing partners for SalesLogix that are specialised in specific vertical segments, including hotel, banking and financial, and services, and intends to extend this to the retail sector. Four partners have been appointed for SalesLogix since its regional launch in October, including Spenty, Seven Seas, Algosaibi Information Systems and Solutions Middle East.

Nizar Al-Qutob, marketing manager of Spenty Advanced Business Solutions said: “With Sage offering local service and support, Spenty can deliver superior CRM solutions to local companies. Sage is also a well-known brand in the region. This along with improved local marketing support will help Spenty gain more customers.”

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