Middle East gets first voice-on-demand service

BKP Music delivers region's first voice-on-demand service; over 175 male and female voice-over talent samples available on www.bkpmusic.com.

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By  Vijaya George Published  December 8, 2002

Music production company BKP (Barry Kirsch Productions) has unveiled a fully interactive audio web site (www.bkpmusic.com) that has a database of over 175 male and female voice-over talent samples recorded in different languages. Designed by UAE-based communications consultant octOpus, the site has been developed to give companies more options in their marketing communication productions.

“BKP is at the forefront of delivering an international standard of audio solutions to the marketing industry across the region,” stated Barry Kirsch, founder of BKP. “Our new interactive site is the latest tangible example of our total commitment to retaining this position in an increasingly competitive market sector.”

“Following the initial and misguided euphoria that heralded a new beginning through e-commerce solutions, clients now seem to be tentatively re-assessing the business benefits that can be provided by an e-presence. The new BKP site is a perfect example of this new realism, commented Stuart Cameron, managing director of octOpus. “BKP, in conjunction with ourselves at octOpus recognised that both agencies and clients would appreciate the opportunity to quickly review voice options in the comfort of their own premises,”

Voice samples can be downloaded directly to visitors’ computers for reference and subsequent review by other parties. The database of voice-over talent will save agencies and clients a lot of time and money. The web site also provides information on other products and services offered by the company including original and library background music, sonic branding, sound design radio and TV production and post production.

Kirsch is known in the region for some of the jingles and sonic brands produced in the region over the last 15 years, including the one currently used by Emirates Airlines. “Sonic branding is one of the most effective means of defining or enhancing a company’s image and reinforcing the overall ideals of a brand. As such, it has become one of the fastest growing areas in the overall BKP offer,” explained Kirsch.

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