Region’s audio sector going digital says industry expert

Recent advances in digital technology are spurring the already rapidly developing regional audio industry according to leading German commercial loudspeaker producer, ic-Audio.

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By  Marcus Webb Published  November 25, 2002

Recent advances in digital technology are spurring the already rapidly developing regional audio industry according to leading German commercial loudspeaker producer, ic-Audio.

The loudspeaker specialist says the recent surge in infrastructure spending is having a knock-on effect within the Middle East’s audio industry. “There are a number of large and interesting projects happening within the region. We see the sector continuing its rapid development in line with the overall growth of the region,” says Heinz Pfannenschmidt, CEO, ic-Audio.

According to Pfannenschmidt the region is taking the digital path. “As a company we have representation in over 30 countries, and like other regions, the Middle East is also taking the digital path,” he says.

ic-Audio, which has a number of distributorships across the region, including Egypt, Jordan, Lebanon and the UAE, intends to launch a new line of ceiling speakers next year when it exhibits at the inaugural Pro Audio Light Middle East (PALME) exhibition, the three-day event to be held at Dubai International Exhibition Centre from February 16-18, 2003.

“PALME has come at the right time for us,” concludes Pfannenschmidt, “it is the perfect launch pad for our products.”
“The Middle East has a reputation for adopting new technology quickly,” adds Darren Brechin, marketing manager, PALME. “PALME seeks to bring the leading international innovators in the sound and lighting sectors to arguably the fastest growing market in the world.”

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