Aether Films unveils fifth edit-suite

Dubai-based video production company announces introduction of fifth edit-suite built around the Intel 3 GHz P4 processor and motherboard.

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By  Marcus Webb Published  November 20, 2002

Dubai-based video production company, Aether Films has announced the introduction of a fifth edit-suite built around the Intel 3 GHz P4 processor and motherboard.

“We are delighted to add a new work-station to our existing line-up which will help reduce post-production bottle-necks especially when it comes to animation, graphics, general editing and DVD authoring” says John Robins, managing director of the Aether Media Group.

“The ability to build your own broadcast edit-suite system has been around for a number of years but it is arguably only in the last year or so that the combination of hardware, software and raw processing power has got to a stage where you really can build a fully optioned real-time broadcast edit-suite system inside a standard PC casing at a price that makes it affordable even to enthusiastic home users, let alone the independent professional video production house,” he adds.

According to Robins the new suite will primarily be used for the DV editing of corporate and promotional video productions, animation, motion graphics and professional DVD authoring and mastering.

“We decided that the Intel motherboard and 3GHz solution was the way to go for a number of reasons, firstly the Intel motherboards have a proven track record when it comes to compatibility with high-end edit suite PCI cards and with the 3GHz P4 processor now being the fastest on the market it was the ideal choice when it comes to having a system that will rip through the work and stand the test of time,” Robins concludes.

“Clearly this is a good example of how the 3GHz P4 gets to be used effectively in a commercial work environment” adds Roland Jones Public Relations Manager at Intel Middle East. He went on, “We were delighted to find such a system in the Middle East. It clearly goes to show that Intel technology is readily available anywhere in the world for individuals to harness this power and make something of it – expanding intelligence”.

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