Samsung outlines roadmap for innovation in digital convergence

Samsung Electronics pledges commitment to making digital convergence a reality; expects 40% growth in Middle East revenues.

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By  Vijaya George Published  November 20, 2002

Samsung Electronics pledged its commitment to making digital convergence a reality at the DigitALL Inspiration World Tour, held recently in Singapore. The company used the occasion to unveil a new line of products that would introduce the concept of converging technologies across the Middle East and Africa, and Southeast Asia.

“With the advent of digital convergence technologies, we are now talking about creating a new environment that comprises a family of connected devices which can be accessed from anywhere and anytime, across geographic boundaries,” commented Jong Yong Yun, vice chair person and CEO of Samsung Electronics. “First-of-a kind products, such as the world’s largest PDP television at 63 inches and the Internet-enabled HomePad refrigerator, are some of the products that were used to illustrate how Samsung has expanded technology to offer unprecedented levels of digital entertainment to our regional, as well as global, consumers.”

During the 3rd quarter of this year, the Korean giant has also recorded $4.3 billion in sales. According to Yun, Samsung’s Middle East revenues are expected to grow 40 per cent to $1.4 billion in 2002. “Current industry sentiment does not offer a growth-conducive environment, as has been the case in the past. In that respect, many companies have been in the news for recording depressed sales. However, at Samsung Electronics we have bucked this trend by seeing soaring growth figures,” he commented.

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