PeopleSoft enters Middle East market with Al Yousuf

The UAE-based systems integrator has formed a separate business entity, called Zulfa, to implement PeopleSoft’s HR, customer relationship, financial and supply chain management applications.

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By  Greg Wilson Published  November 13, 2002

Al Yousuf Computers is helping PeopleSoft to make a belated entrance into the Middle East market. The UAE-based systems integrator has formed a separate business entity, called Zulfa, to implement PeopleSoft’s human resources, customer relationship, financial and supply chain management applications.

“An increasing number of companies realise that in order to compete in the marketplace, they must automate and streamline operations and connect their employees, customers, and vendors directly to business processes using the internet,” says Al Yousuf's IT director, Suhail Zeil-El-Dein.

“PeopleSoft is the only applications vendor to deliver a 100% internet solution, and no other ERP application delivers better HRMS or CRM systems,” he adds.

However, Zulfa and PeopleSoft are going to have their work cut out for them if they are to make an impact in the local market. Oracle, SAP and, to a lesser extent, JD Edwards have all been operating in the region for a number of years and won numerous local reference sites.

Also both Oracle and JD Edwards have invested in Arabising their respective software package, while a number of Arabic plugs have been developed for SAP R/3.

However, Zulfa’s management appear determined to grasp a large share of the still immature local software market.

“Our partnership with [PeopleSoft] allows us to be ahead in providing solutions for the e-business model across the Middle East,” says Sami Elhelou, Operations Manager, Zulfa.

“We are also very proud of our competent highly skilled team that makes us among the leading providers of comprehensive solutions for business-savvy companies,” he adds.

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