US Robotics appoints Al Rostamani Communications as partner for the UAE

IT and telecomms solutions provider will sell US Robotics range of broadband, wired and wireless products to SMB customers in the Emirates

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By  Mark Sutton Published  November 11, 2002

US Robotics has appointed Al Rostamani Communications as a partner for the UAE. The IT and telecomms solutions provider will sell US Robotics range of broadband, wired and wireless products to SMB customers in the Emirates.

US Robotics launched a new business partner programme at Gitex 2002, and has been expanding its partner network around the region, to help push its products. As a US Robotics partner, Al Rostamani Communications will receive special training for marketing, sales and support staff, and direct technical support from the vendor.

“We all know that the small-to-medium businesses market is by far the largest in our region,” said Mohammed Zameer, general manager of Al Rostamani Communications. “This is a market that is very price conscious, yet technology driven and savvy. That’s why we chose to partner with US Robotics on their broadband and networking solutions—these products have brand recognition and a solid reputation, yet, they are also easy to use and are best priced to meet the budget of our target market segments.”

“We believe that our broadband and networking solutions, with their ease of use and affordable prices are exactly what companies in the UAE require today,” added Yusuf Syed, US Robotics’ regional sales manager for the Middle East. “Our VAR programme allows us to add to this value by ensuring that users are well supported throughout the sales cycle and after it. We want each of them to be able to take full advantage of the tremendous possibilities that broadband provides, and Al Rostamani Communications with their market knowledge and technical expertise in IT and telecom solutions are best placed to help us achieve that.”

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