EMC appoints new regional GM

Mohammed Amin will be aiming to give direction and focus to EMC's continued expansion plans.

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By  Guy Mathew Published  November 11, 2002

EMC has announced the appointment of a new general manager for the Middle East. Mohammed Amin will be the man to oversee the storage giant’s plans to extend its market leadership and appoint new partners.

Amin plans to continue EMC’s strategy of delivering all its solutions through partners and is selecting further partners on a country-by-country basis. The main partner EMC has relied on in the past is STME and while it will continue to be the main regional partner Amin said that it cannot hope to cover every project, hence the need for partners in individual countries.

Another part of EMC’s growth plan is to focus on the Saudi market and it is planning to open a dedicated office in Riyadh during November and take on more staff in 2003 across the region.

“The Middle East’s storage market is experiencing unprecedented growth, and it is being driven by corporate initiatives to centralise vital business information, and to manage the information across different departments, office sites and even different hardware platforms installed within regional organisations,” said Amin.

A key part of EMC’s approach to its channel development is to minimise overlap between partners therefore it will be looking at companies with expertise in specific vertical markets as well as country based VARs.

Amin said that the company would be launching a partner accreditation programme later in the month to ensure that partners have the necessary level of skills, resources and inventory to adequately back up the solutions they install.

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