Tripp Lite launches Arabised web site

The power protection equipment vendor is keen to drive sales in the region, although the site, www.tripplite.ae, will also have to serve Africa and the CIS.

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By  Guy Mathew Published  November 6, 2002

Tripp Lite has launched an Arabic web site for partners in the Middle East. The power protection equipment vendor is keen to drive sales in the region and Africa and the CIS regions, which will also be served by the site www.tripplite.ae.

“The power of information goes a long way in developing positive relationships with our distributors, resellers and power protection users,” stated Vipin Sharma, Tripp Lite's regional director in the Middle East and Africa.

“By creating a single, convenient source to find important product, ordering, service and support information, we have greatly improved the ability for all customers to rely on Tripp Lite as their sole power protection provider,” he added.

The company is facing renewed competition from APC and others as the region becomes more of a target for businesses looking to make up for sluggish sales in more developed markets.

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