Mobile usage patterns begin to change

It has long been assumed that mobile phones would become our access point for banking, gaming and communication. However, it appears as though mobile usage patterns are changing.

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By  Matthew Southwell Published  November 5, 2002

It has long been assumed that mobile phones would become our access point for banking, gaming and communication. However, with WAP’s failure to deliver and the slow delivery of mobile office applications, it appears as though mobile usage patterns are changing.

A recent survey in the US showed that, for the first time, the three usages that topped the importance list were all location-based services — emergency assistance, navigation services and concierge services, such as finding the nearest petrol station.

"Mobile phone users are very interested in location-based services, as long as it is self-initiated and privacy issues are proactively addressed," says Scott Ellison, programme director of IDC’s wireless and mobile communications research.

The research, which was carried out by IDC, reveals that these mobile phone applications were deemed far more important than the ability to send/receive e-mail, obtain stock quotes, or playing interactive games.

"The key to consumer understanding and adoption is linking location-based services to existing consumer behavior, such as calling an information line to find the nearest theatre playing a particular movie, or getting driving directions," explains Ellison.

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