Fujinon introduces new HDTV lenses

The company hopes the six new prime HDTV Super Cine Style lenses will “enhance its competitive edge in the emerging digital cinema industry.”

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By  Marcus Webb Published  October 30, 2002

Fujinon has unveiled six new prime HDTV Super Cine Style lenses that the company hopes will enhance its competitive edge in the emerging digital cinema industry. Fujinon claims that “with their large barrel size, extreme focus rotation (280 degrees) and pristine optical quality, the new lenses offer both variety and flexibility to filmmakers looking to enjoy the benefits of shooting digital cinema productions for the big screen.” The Super Cine line now comprises eight fixed-focal-length prime lenses (including the previously introduced HAeF5 and HAeF8) and two zoom lenses (the HAe5X6 and HAe12X9.5).

The newest members of the new HAe family are the HAeF12, HAeF16, HAeF20, HAeF34, HAeF40 and HAeF54. All six models feature a front-end diameter of 95mm and a length of 144 mm. “Minimal breathing while focusing and distortion-free, edge-to-edge sharpness set a new standard for digital imaging,” claims Dave Waddell, marketing manager, Fujinon. The new primes allow a focus rotation of 280 degrees compared with the standard 144.5-degree rotation of other Cine Style lenses.

“The new Super Cine Style primes round out our highest quality Cine Style lenses, and will be a must-have for any photographer, DP, director or producer who is serious about doing large-screen digital cinema productions,” continues Waddell. “The Super Cine Styles will serve the movie industry well as digital cinema gains a greater market foothold in coming years.

“There’s simply no longer any excuse not to work with HD video for the big screen. Digital cinema allows production crews to shoot and monitor instant ‘dailies’ on location and save time and money on expensive film processing costs. And as more features rely on digital processing and special effects, doing an all-digital production makes a lot of sense.”

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