Aptec Gulf appointed as regional distributor for Fujitsu Siemens Computers

Aptec has extended its distribution agreement with Fujitsu Siemens Computers to cover the UAE, Oman, Bahrain and Qatar, in addition to the existing agreement for Saudi Arabia, Egypt and Lebanon.

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By  Mark Sutton Published  October 29, 2002

Aptec has been appointed as a regional distributor for Fujitsu Siemens Computers. The distributor will handle the whole range of Fujitsu Siemens products, including PDAs, Lifebook laptops, Scenic PCs and Intel Primergy servers. Aptec already has a distribution agreement with FSC for Saudi Arabia, Egypt and Lebanon, but the new deal extends this to the UAE, Oman, Bahrain and Qatar.

“Over the past few months, Fujitsu Siemens Computers has been notching up new gains across the Gulf and Middle East, indicating excellent growth prospects, compared to other regions that have been either experiencing a slowdown or showing signs of stagnancy. In less than two years of operations in the Gulf, Fujitsu Siemens finds itself on the fast growth track and we are gearing ourselves to effectively tap the huge potential that exists in this developing market,” said Farid Sabbagh, Fujitsu Siemens Computers distribution sales manager.

“As Fujitsu Siemens Computers’ key strategy is to grow by building strong bonds with its distributors, the appointment of Aptec Gulf is of crucial importance to us. FSC and Aptec will pool their resources to meet the challenges of education, training and product availability. We are delighted to be working with Aptec and its wide network of resellers and are confident of making further gains in this market,” Sabbagh added.

“Aptec Gulf is pleased to enter into a partnership with Fujitsu Siemens Computers to market its reputed range of IT products because they carry a stamp of quality that is recognised internationally,” said Bahaa Salah, regional general manager, Aptec Gulf. “This region is on the threshold of an IT boom and Aptec is proud to play a major role in it by bringing world-class IT products and solutions to this market. We are positive that the cutting edge technology used in FSC products and our extensive reach in the region will be a successful combination to bring some of the world’s best IT products to consumers.”

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