Gulf Air to discontinue reconfirmations policy

Gulf Air says the move will not only delight passengers but free sales agents to do more productive things.

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By  David Ingham Published  October 29, 2002

Gulf Air passengers will soon no longer be required to do that most annoying of things, reconfirm their return flights. The airline will discontinue its flight reconfirmation policy as of November 15, a result, it says, of, “better utilisation of its advanced information technology systems.”

“Gulf Air is able to discontinue the policy on requiring passengers to reconfirm their return journeys as a result of improved utilisation of our IT systems,” said John Butler, vice president, marketing & sales, Gulf Air. “This is part of a drive to enhance the level of services provided to our customers, which in this instance is convenience.”

It’s not only passengers that will benefit. Gulf Air says sales agents will now have more time to, “interact with customer enquires on a proactive basis instead of spending a large amount of time processing reconfirmation requests.”

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