Acer looks to boost customer care

Acer Computer has been looking to boost the service levels of its reseller community through an in-depth channel sales and marketing workshop.

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By  Matthew Southwell Published  October 28, 2002

Acer Computer has been looking to boost the service levels of its reseller community through an in-depth channel sales and marketing workshop. Designed to better educate the company’s value-adding resellers throughout the Middle East, the workshop focused on Acer’s latest product developments, marketing strategies and the importance of ‘genuine’ customer care.

“The Annual Acer Sales & Marketing workshop in Dubai was a huge channel success and served as a springboard for our Q4 sales efforts, and those into the year 2003,” says Krishna Murthy, general manager, Acer Computer (M.E.).

The workshop included a series of presentations by Acer’s business development team, which served to educate the channel about new product developments and solutions. It also served as a platform for the PC vendor to introduce the channel to its latest offerings, including its range of Altos servers, Veriton commercial PCs, Aspire multimedia home PCs and next generation TravelMate notebooks.

“Acer values customer care and innovation, and nowhere are these values more strongly communicated than at the channel level, where our extended sales force is customer-facing everyday across the region,” concluded Murthy.

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