Project images onto glass with German tech

German company Saale Net is showing off technology which allows images to be projected onto shop windows using nothing but an ordinary projector.

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By  Philip Fenton Published  October 16, 2002

If it’s innovative technology you’re after, then look no further than Saale Net’s stand in hall eight. The German company is showing off technology which effectively turns an ordinary pane of glass into a projector screen.

A simple layer of specially treated plastic is stuck to the glass. The glass remains totally transparent, but becomes capable of displaying the picture from an ordinary projector, even in direct sunlight.

“The product has a lot of potential for use in shops: they could project adverts onto their existing windows, while still allowing people to see into the shop,” explains Dr Mostefu Bagdacke.

“It’s also proven to be very popular in places like banks, where information can be displayed in a novel way, using nothing but an ordinary projector. The image can even be reflected off a mirror to hide the projector. We think this technology will be very popular in this part of the world.”

The company also produces similar equipment to be used in presentations. The image is projected onto a pane of glass, but a special infrared receiver is attached to the side. The user can then use a special wand as a mouse, interacting with the data displayed on the screen. Again all that is needed is an ordinary projector, as well, obviously, as a PC to run the software.

Exhibiting at Gitex is just a first step as the company looks to establish itself in the region, explains Bagdacke. “These are our first steps in the Middle East. We’ve been in Germany for seven years now: in fact we started out as an ISP. We now employ 30 people and we hope to open an office in the region in January or February 2003.”

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